Local base. Global roots.
VBG brings together players from countries and nationalities. are expatriates, a mobile, multicultural audience that no single national campaign can reach on its own.
Home market: Qatar
residents, nationalities
of players are based in Qatar. Qatari nationals form the largest group, alongside strong Pakistani, Filipino, Egyptian and Indian communities. One event reaches both citizens and the country's largest expat communities.
of players are based in the GCC
Saudi Arabia and the UAE lead regional participation after Qatar, with players travelling to Doha for LAN stages and grand finals.
Gen Z, game-day ready
Most players are between 16 and 24, the audience brands find hardest to reach through traditional media. Median age is .
8 titles. One arena.
Team titles build from online qualifiers to LAN stages and a live grand final in the Virtuocity arena. Fighting, sports and SSBU titles are played entirely in person, bringing players and fans on site.